Human growth
Positioning the product around possibility, not financial anxiety.
Or
bit.
The challenge
Orbit had built a better way for people to grow their money—but sounded like every other fintech. We gave the business a confident, human center and a visual system designed to move.
O
Money in motion.
The idea
Most financial brands promise control. Orbit promises momentum—the feeling that every small move can take you somewhere larger.
We built the system around the orbital path: a simple, ownable gesture that shifts from precise data device to expressive brand behavior.
The system
One idea.
Infinite trajectories.
02 / 04Orbital logic
A flexible circle system creates motion, focus, and recognition.
Clear energy
Optimistic language with the precision finance demands.
Useful rhythm
A product language that makes complex decisions feel lighter.
The result
“A brand that finally feels as ambitious as the product we built.”
3.4×increase in qualified applications
41%lift in brand recall after launch
22%lower acquisition cost
8 wkfrom strategy to launch system